Rowena | Summer Bloom Midi Dress – Ella & Rose

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Rowena | Summer Bloom Midi Dress

$150.00NZD $74.99NZD Save 50%

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Soft, Flourishing Serenity

Rowena carries the quiet romance of a painterly floral impression, drifting with a graceful ease that feels perfectly attuned to warm, unhurried days. Its gentle movement and refined presence bring a touch of summer poetry to every moment — ideal for garden gatherings, sunset dinners, or simply feeling beautifully composed.

Why you’ll love Rowena:

Elegant Silhouette: A softly sculpted shape that falls with refined ease, creating a feminine line that feels both contemporary and timeless.
Everyday Ease: Designed to slip on with comforting simplicity, offering light, effortless wear that follows your movement with natural poise.
Versatile Styling: A piece that adapts with grace — equally at home with relaxed daytime layers or elevated accessories for evening gatherings.
Timeless Charm: A design that transcends seasons, retaining its quiet elegance and enduring appeal year after year.

Product Specifications

Type: Midi Dress
Design: Minimal with a soft, summery floral drape
Fit: Relaxed yet feminine
Closure: Slip-on ease with subtle refined detailing
Occasion: Brunches, vacations, and warm evening dinners

We ship all orders with a tracking code, so you can track your parcel at any time. You will receive the tracking code by email within 24 hours of placing your order. Shipping within New Zealand is free of charge.

Not sure if it’s right for you? We get it. While we can tell you all about it, the best way to know is by trying it for yourself. That’s why we offer a 30-day money-back guarantee on every order. If you’re not completely satisfied, just return the product, and we’ll issue a full refund!

At Ella & Rose, we are here for you. Our dedicated customer service team is always ready to assist you with any questions or concerns. Feel free to use the contact form on our website or send an email to info@ellaandrose-hawkesbay.com

Customers love Ella & Rose Hawke's Bay

All my friends want them too now, at least I was the first one to get them..!

Lucy Henderson

The quality is excellent – soft, durable and beautifully finished.

Mia Matthews

Lovely length, doesn’t ride up and feels light to wear

Sophie Anderson

I’ve had so many compliments – it really flatters my shape.

Charlotte Campbell

Lovely dress – soft fabric, flattering fit and so easy to wear. I feel elegant and comfortable every time.

Olivia Mitchell

Elegant but comfortable – I can move freely all day.

Isla Stevenson

So easy to dress up or down, I wear it everywhere.

Amelia Roberts

COMBINE AND GET 10% OFF

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A Special Farewell Message 💛

A Final Chapter, Made with Love

I, Ella, started this little store as a mum in Hawke’s Bay, simply hoping to support my daughter Rose. What began as small dreams at the kitchen table grew into something more beautiful than I ever imagined, all thanks to you.

Now, as our beloved designer steps into retirement, we’re closing this chapter with love and gratitude. This is your last chance to own one of our exclusive pieces, each created with care, intention and the heart of a story that began long ago.

Every order helps us say goodbye to a collection that has been part of our journey from the very beginning. This isn’t just a sale, it’s a thank you for being part of our story, for your trust, and for helping a mother’s dream become something truly special.

With love,

Ella & Rose Hawke’s Bay ❤️

FREE SHIPPING

Orders in New Zealand are always shipped for free and insured with track & trace.

30-DAY MONEY-BACK GUARANTEE

At Ella & Rose, you can shop with peace of mind thanks to our 30-day money-back guarantee.

SECURE CHECKOUT

At Ella & Rose, you can securely and conveniently pay for your order using Credit Card.

FREE SHIPPING

Orders in New Zealand are always shipped for free and insured with track & trace.

30-DAY MONEY-BACK GUARANTEE

At Ella & Rose, you can shop with peace of mind thanks to our 30-day money-back guarantee.

SECURE CHECKOUT

At Ella & Rose, you can securely and conveniently pay for your order using Credit Card.