I, Ella, started this little store as a mum in Hawke’s Bay, just hoping to build a better life for my daughter Rose. There were nights I wasn’t sure how we’d make it, but with every order, you helped us keep going, and slowly our dream began to grow.

Now, as our beloved designer steps into retirement, we’re saying goodbye to a beautiful chapter. This is our way of thanking you for being part of our story, for your love, support and belief in us through every season. ❤️

To celebrate this milestone, enjoy our Farewell Clearance Offers:

Buy 2 & Save 10%

Buy 3 & Save 15%

Buy 4 & Save 20%

Buy 5 & Save 25%

Discounts apply automatically at checkout.

You can mix and match any items from our Final Clearance Collection.

With love,

Ella & Rose | Hawke’s Bay 💛